Cats Protection tests DRTV to recruit new donors

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first_imgCats Protection tests DRTV to recruit new donors About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Consulting & Agencies Digital Giving/Philanthropy AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  26 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Sarah Don-Bramah, Account Director, at TDA, said: “DRTV is a natural choice as cats are so visually appealing. We are confident that this will be the starting point for an ongoing DRTV strategy.” Cats Protection’s latest campaign will use direct response TV (DRTV) to target a cold audience in a bid to recruit new supporters.The creative concept, developed by direct marketing agency TDA, shows a ‘cat’s eye view’ of the world and the accompanying commentary highlights the number of cats abandoned each year and the work the charity does to help them. “DRTV should be a powerful acquisition tool for Cats Protection,” said Susan Gorridge, Acting Head of marketing at Cats Protection. “The channel allows us to effectively communicate the scale and scope of our work, whilst tapping in to viewers’ protective instincts by showing images of cats that have been abandoned.” Advertisement Howard Lake | 21 January 2005 | Newslast_img

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