Millet Li Wanqiang innovation companies do not need from the media but rather become self mediaLei

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today, I think it’s because of the change in the whole of the information that comes from the media, and the core is that you really depend on it today

first of all, let me start by talking about my own path so that everyone can trust my openness and the authenticity of my programming experience. These feelings are my personal feelings, not comprehensive, please correct me.

era of the Internet quickly, if innovative companies hoping to gain market attention and recognition, we must stand on the attention of the "outlet" every day, what Li Wanqiang called "the headlines every day". The company from reliance on traditional advertising and marketing, and then to choose social marketing etc. from the media, the transformation of marketing strategy may usher in the next is to become "self media": they are responsible for the company’s product marketing, reputation accumulation, responsible for their own production. That’s what millet co-founder Li Wanqiang shared in a recent media training camp at the 2014 Summer summit. Li Wanqiang said, to become from the media, enterprises do marketing is not advertising, but in doing content. And share 4 points, first, every company is from the media; second, do first service to do the marketing; third, toss every day, the headlines every day; fourth, allow employees to become fans, so fans become employees. The following is Li Wanqiang’s speech full text:

today, the Internet era is to choose the product reputation era, we in the past more than a year, a lot of people are talking about the Internet thinking, focus, extreme, reputation, reputation is the most important. In the past, when there was no Internet, there was also word of mouth, and the most typical scenes of word of mouth were the barbershop, the market and the dancing square for aunt…… We come to Kan Shan, said I bought inside what a good TV, he wore good shoes, this is a typical place of word-of-mouth spread. At the moment you recommend, you are a friend who recommends good faith.

Update information and rapid changes in the

from the marketing perspective, the transition when the new marketing, I want to give you advice is that every company is from the media, every company should allow themselves to be transformed quickly from the media, this is a point that I want to share with you today.

spread word of mouth in the small circle inside, when not to spread to a large circle of easy to break off, today the WeChat, micro-blog such social media to spread throughout the reputation of the information chain increased hundreds of times, thousands of times, the extension is also great, is really good products, have a good story, it instantly spread. Many times, not to consider whether it is to interrupt the problem, a lot of negative news you can not delete deleted.

time: 1996-08-31 00:28

I’m a programmer, a software engineer. To this day, I am still a programmer, a software engineer.

Dai teacher:

" program life; " composition


From: Lei Jun

my program, life road,

/ Lei Jun micro-blog WeChat public number: leijunxiaomi

I wasn’t born with a computer, and I didn’t think about it when I was in high school

program life

good afternoon, Mr. Hu just heard when telling the media and time, that we are very concerned about in today’s Internet which is now, I just thought of a word is fragmented in mind. Because today, from the dissemination of speaking, today is a social media era of communication, in fact, we all give a pile of information are fragmented, and everyone’s time is fragmented.

is an Internet era of chaos, that is a BBS and Email almost dominated in all Internet era, it is a young and passionate in ideal.

= CUT ===

this article refers to the discussion letters from WT and JH, and thank you.

March 24, 2016 Lei Jun

Abstract no matter how senior programmers are useless, the key is whether you can think out the product.


today, a friend sent me a post I wrote on BBS 20 years ago. It was 1996, and we were dialing through the telephone line to connect to the BBS era on West point.

But when the

To: Dai Jun

this is my opinion of procedural life 20 years ago. 20 years later today, after Rereading, this is still my attitude towards the procedural life.

. If the process of life, the road is too long

, I have finished your composition. If there is anything wrong, please point out. I finished writing this afternoon, but suddenly the ZRM crashed and I didn’t save it. It was unfortunate that I had to go on writing at night. If there is any mistake in this article, it may be that I have written it second times.

" program life " what does this word mean? I didn’t understand it at first. It originated from the amateur BBS station, PROGRAMMER station on the Chinese column name is the word, English translates to " ", but the application programmer;; life is a lot more meaning than a programmer, seems to be more of a sense of the vicissitudes of life. But no matter so much about programming feel not digress.


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