today, I think it’s because of the change in the whole of the information that comes from the media, and the core is that you really depend on it today
first of all, let me start by talking about my own path so that everyone can trust my openness and the authenticity of my programming experience. These feelings are my personal feelings, not comprehensive, please correct me.
era of the Internet quickly, if innovative companies hoping to gain market attention and recognition, we must stand on the attention of the "outlet" every day, what Li Wanqiang called "the headlines every day". The company from reliance on traditional advertising and marketing, and then to choose social marketing etc. from the media, the transformation of marketing strategy may usher in the next is to become "self media": they are responsible for the company’s product marketing, reputation accumulation, responsible for their own production. That’s what millet co-founder Li Wanqiang shared in a recent media training camp at the 2014 Summer summit. Li Wanqiang said, to become from the media, enterprises do marketing is not advertising, but in doing content. And share 4 points, first, every company is from the media; second, do first service to do the marketing; third, toss every day, the headlines every day; fourth, allow employees to become fans, so fans become employees. The following is Li Wanqiang’s speech full text: